Magazine Specifications
(all dimensions: Width x Height)
Full Page: 7.25” x 9.75”
Half Page Horizontal: 7.25” x 4.812”
Half Page Vertical: 3.56” x 9.75”
Quarter Page: 1/4: 3.56” x 4.812”
Eighth Page Horizontal: 3.56” x 2.34”
Eighth Page Vertical: 1.72” x 4.812”
File Requirements:
- [PREFERRED] Print quality pdf without spot colors
- Print quality jpg, png or eps at 300 dpi (min)
- All fonts embedded (pdf) or outlined (eps)
- A small border may be added to borderless ads
- Do NOT include printer marks: bleed or crop marks
Tips:
- Do not use spot color with transparency. Change all Pantone spot colors to CMYK.
- Do not use color for small text.
- Do not use small thin reversed text.
Website Specifications | washingtonparent.com
(all dimensions: Width x Height)
BILLBOARD
- 970 x 250 pixels
- FILE TYPE: jpg or png
- FILE SIZE: 100k max
- Provide One Website URL
CUBE BILLBOARD
- 970 x 250 pixels
- IMAGES: 6 photos (rotate), jpg or png, company logo
- TEXT: 4-6 sentences to promote company (max 10 words per sentence)
- Provide One Website URL
SNEAKER
- 728 x 90 pixels
- FILE TYPE: jpg or png
- FILE SIZE: 100k max
- Provide One website URL
SUPER LEADERBOARD
- 970 x 90 pixels
- FILE TYPE: jpg or png
- FILE SIZE: 100k max
- Provide One Website URL
IN-STORY LEADERBOARD
- 728 x 90 pixels
- FILE TYPE: jpg or png
- FILE SIZE: 150k max
- Provide One Website URL
PREMIUM LISTING (Static)
- 800 x 600 pixel
- FILE TYPE: jpg or png
- PROVIDE: description text (500 words max), social links
- Provide One Website URL
Tips for successful web ads:
- Use an eye-catching image or background
- Include logo
- Include call to action like “Learn More” or “Get Started”
- Limit the amount of text to make it instantly readable.
- Have a clearly defined frame
eNewsletter and eBlast Specifications
(all dimensions: Width x Height)
ENEWSLETTER
Leaderboard
- 620 x 90 pixels
- FILE TYPE: jpg or png
- LINK: One URL
- Provide One Website URL
INLINE BANNER
- 620 x 90 pixels
- FILE TYPE: jpg or png
- LINK: One URL
- Provide One Website URL
WRITE-UP AD
- 200 x 150 pixels (little or no text)
- HEADLINE: 3-5 words – catchy text or business name
- WRITE UP TEXT: 50 word max
- Provide One or Two Website URLs
DEDICATED EBLAST
(all dimensions: Width x Height)
The advertiser provides web-ready graphic
- 600 x 840 pixels (max)
- FILE TYPE: jpg or png
- FILES SIZE: 100K max
- LINK: Website URL
- SUBJECT LINE: 3-5 words of catchy text
- PREVIEW TEXT: 3-5 words
If Washington Parent is to create eBlast
PROVIDE: (instead of 600 x 840 image):
- 1-3 images (jpg or png)
- headline
- body text (up to 500 words)
- 1-3 URL links
- SUBJECT LINE: 3-5 words of catchy text PREHEADER: 3-5 words
Social Media Specifications
Sponsored Facebook Post
- HEADLINE: One short (3 to 5 words) line
- TEXT: 30-50 word max
- LINK TO FACEBOOK PAGE
- IMAGE specs: 1200 x 630 jpg or png (no text on image)
Sponsored Instagram Post
- HEADLINE: One short (3 to 5 words) line
- TEXT: 30-75 word max
- LINK TO INSTAGRAM ACCOUNT
- IMAGE specs: jpg or png (no text on image)
- Square: 1080 x 1080, Portrait: 1080 x 1350px
- Landscape: 1080 x 608
Sponsored Twitter Post
- Headline: Attention-catching (3 to 5 words) line.
- TEXT: 40-70 words max (includes headline and links)
- Link to Twitter Account
- IMAGE specs: jpg or png file
- 600 x 900 pixels (recommended)
- 600 by 335 pixels (minimum size)
Tips for successful Social media posts:
- Use an exciting image to catch attention (not just a logo)
- NO text on the image
- Use a short attention-grabbing sentence for the headline