Washington Parent Magazine and Digital Specs

Magazine Specifications

(all dimensions: Width x Height)

Full Page: 7.25” x 9.75”

Half Page Horizontal: 7.25” x 4.812”

Half Page Vertical: 3.56” x 9.75”

Quarter Page: 1/4: 3.56” x 4.812”

Eighth Page Horizontal: 3.56” x 2.34”

Eighth Page Vertical: 1.72” x 4.812”

File Requirements:
  • [PREFERRED] Print quality pdf without spot colors
  • Print quality jpg, png or eps at 300 dpi (min)
  • All fonts embedded (pdf) or outlined (eps)
  • A small border may be added to borderless ads
  • Do NOT include printer marks: bleed or crop marks
Tips:
  • Do not use spot color with transparency. Change all Pantone spot colors to CMYK.
  • Do not use color for small text.
  • Do not use small thin reversed text.
Website Specifications | washingtonparent.com

(all dimensions: Width x Height)

BILLBOARD
  • 970 x 250 pixels
  • FILE TYPE: jpg or png
  • FILE SIZE: 100k max
  • Provide One Website URL
CUBE BILLBOARD
  • 970 x 250 pixels
  • IMAGES: 6 photos (rotate), jpg or png, company logo
  • TEXT: 4-6 sentences to promote company (max 10 words per sentence)
  • Provide One Website URL
SNEAKER
  • 728 x 90 pixels
  • FILE TYPE: jpg or png
  • FILE SIZE: 100k max
  • Provide One website URL
SUPER LEADERBOARD
  • 970 x 90 pixels
  • FILE TYPE: jpg or png
  • FILE SIZE: 100k max
  • Provide One Website URL
IN-STORY LEADERBOARD
  • 728 x 90 pixels
  • FILE TYPE: jpg or png
  • FILE SIZE: 150k max
  • Provide One Website URL
PREMIUM LISTING (Static)
  • 800 x 600 pixel
  • FILE TYPE: jpg or png
  • PROVIDE: description text (500 words max), social links
  • Provide One Website URL
Tips for successful web ads:
  • Use an eye-catching image or background
  • Include logo
  • Include call to action like “Learn More” or “Get Started”
  • Limit the amount of text to make it instantly readable.
  • Have a clearly defined frame

eNewsletter and eBlast Specifications

(all dimensions: Width x Height)

ENEWSLETTER

Leaderboard
  • 620 x 90 pixels
  • FILE TYPE: jpg or png
  • LINK: One URL
  • Provide One Website URL
INLINE BANNER
  • 620 x 90 pixels
  • FILE TYPE: jpg or png
  • LINK: One URL
  • Provide One Website URL
WRITE-UP AD
  • 200 x 150 pixels (little or no text)
  • HEADLINE: 3-5 words – catchy text or business name
  • WRITE UP TEXT: 50 word max
  • Provide One or Two Website URLs

DEDICATED EBLAST

(all dimensions: Width x Height)

The advertiser provides web-ready graphic
  • 600 x 840 pixels (max)
  • FILE TYPE: jpg or png
  • FILES SIZE: 100K max
  • LINK: Website URL
  • SUBJECT LINE: 3-5 words of catchy text
  • PREVIEW TEXT: 3-5 words
If Washington Parent is to create eBlast

PROVIDE: (instead of 600 x 840 image):

  • 1-3 images (jpg or png)
  • headline
  • body text (up to 500 words)
  • 1-3 URL links
  • SUBJECT LINE: 3-5 words of catchy text PREHEADER: 3-5 words

Social Media Specifications

Sponsored Facebook Post
  • HEADLINE: One short (3 to 5 words) line
  • TEXT: 30-50 word max
  • LINK TO FACEBOOK PAGE
  • IMAGE specs: 1200 x 630 jpg or png (no text on image)
Sponsored Instagram Post
  • HEADLINE: One short (3 to 5 words) line
  • TEXT: 30-75 word max
  • LINK TO INSTAGRAM ACCOUNT
  • IMAGE specs: jpg or png (no text on image)
  • Square: 1080 x 1080, Portrait: 1080 x 1350px
  • Landscape: 1080 x 608
Sponsored Twitter Post
  • Headline: Attention-catching (3 to 5 words) line.
  • TEXT: 40-70 words max (includes headline and links)
  • Link to Twitter Account
  • IMAGE specs: jpg or png file
  • 600 x 900 pixels (recommended)
  • 600 by 335 pixels (minimum size)
Tips for successful Social media posts:
  • Use an exciting image to catch attention (not just a logo)
  • NO text on the image
  • Use a short attention-grabbing sentence for the headline